...... involves Icatcher staying on the move at all times throughout Auckland's
CBD, main arterials and motorways and all other locations that enjoy premium population densities.
This way, we are able to place our Billboards within meters of people at eye level in prime locations
all over Auckland where you would never be permitted to display fixed billboards.

Why it works so well .......

        ...... Is that by taking the creative to the public on Icatcher, men, women
and children are intrigued and captivated (on both sides of the street) with our brightly painted,
early 1960's vehicle and its huge double sided Billboard.

These elevated levels of interest transfer to the Billboards as we (or they) pass by, so the
important processes of recognition / imprinting / retention occur at much higher levels of
consciousness than any other type of Outdoor Advertising.